See every subscriber in real time
The DataHub plugs into your BSS, OSS, and billing platforms and reads CDRs and data usage as they come in, so each subscriber’s profile updates the moment something changes on their line.

Unengaged prepaid and postpaid users trigger instant network switching. High acquisition budgets are constantly drained just to plug the revenue leak.
Endless discounting slashes margins while destroying brand affinity. Without true loyalty, a competitor's temporary promo easily steals your subscriber base.

Prepaid users frequently transact off the radar, leaving operators with critical data blind spots and limited preference insights to optimize offerings.

Families buy mobile, fiber, and devices from you, but legacy systems count each one as a separate customer. Rewards can’t follow the household, so neither does the extra business.

Legacy programs either drain budgets buying costly retail vouchers or bore users with dry bill credits. Neither keeps anyone engaged for long.

Telecoms struggle to integrate retail, banking, and entertainment platforms, leaving high-frequency daily usage and cross-brand reward ecosystems completely untapped.


Resolve anonymous top-ups into verified subscriber profiles. Replace siloed legacy programs with a unified AI stack designed to predict and preempt network-switching.
Stop broadcasting generic offers. Comarch Loyalty’s AI analyzes recharge intervals and usage patterns to build micro-segments in seconds (like identifying 53,000 high-intent subscribers for a 5G home bundle) and automatically routes the top 5% CLV subscribers to VIP retention workflows.

Deploy automated rules in minutes: nudge subscribers when they reach 90% of their data cap, prompt plan renewals 2 days before a cycle refresh, award surprise perks upon roaming session disconnects, or grant bonus points for consecutive SIM top-ups across prepaid and postpaid lines.

Most subscribers only think about you when the bill arrives. Daily check-ins, challenges, instant wins, lotteries, community play, and an in-app currency give them a reason to open your app on the other 29 days of the month.

Subscribers can pay with points, money, or a mix of both, whether that’s 500 points for a 5GB data pass or part of the price of a new phone. AI margin calibration keeps mixed payments profitable, and partner rewards are billed and settled on the same platform.

Your subscriber base is exactly the audience local merchants and regional brands want to reach. Through the Partner Portal, they launch their own offers, fund the rewards themselves, and track their billing, while you target those offers to your premium tiers.


including all loyalty-related data events at peak load without lag.
with separate rules for each consumer, B2B, and sub-brand program you run.
that grows with your subscriber base and processes network data in real time.
that show you who’s about to leave and who’s worth fighting for.
Connect core BSS/OSS data directly to Comarch Loyalty, and this is what changes for the people on both sides of the subscription.
The DataHub plugs into your BSS, OSS, and billing platforms and reads CDRs and data usage as they come in, so each subscriber’s profile updates the moment something changes on their line.

The ML engine spots the warning signs, like a sudden drop in usage or a string of calls to customer care, and sends a retention reward such as double points or a device upgrade discount well before the contract ends.

In the Business Administration module, your marketing team builds multi-condition promotions, like time-triggered offers or cumulative spend rewards, and puts them live with no code and no IT ticket.

Within seconds of a network event, real-time APIs can reach a subscriber through your app, SMS, or email, or through the USSD codes your prepaid users already dial every day.

Agents see each subscriber’s profile and transaction history on one screen, and CLV scores send your most valuable callers straight to priority support.

Retail and banking partners run their own promotions in the Partner Portal, and the billing between you is calculated automatically, so your team can spend its time signing the next partner.

Wherever You're Starting From
Launching your first telco rewards program and moving several brands onto one platform are very different projects, so the two paths below show what each one looks like with Comarch Loyalty.
Comarch Loyalty is built secure and to scale. We were named a Strong Performer in The Forrester Wave™: Loyalty Platforms, Q4 2025, and recognized in the 2026 Gartner® Market Guide for Loyalty Program Vendors, proving our drive to deliver top-tier AI solutions.

Price wars don’t pause while you evaluate vendors. Every subscriber who leaves for a cheaper plan takes their data and their monthly bill with them, so let’s talk about keeping them long after the introductory rate ends.