More reasons to love your brand

Comarch Loyalty (Comarch Loyalty Management, CLM) is an enterprise loyalty management platform for designing, running, and improving loyalty programs across brands, markets, channels, and partners. It combines a loyalty core (accounts, points, rewards, tiers, promotions, partners) with marketing automation, analytics, and AI, connected through open APIs. Comarch has developed loyalty technology for more than 25 years.

Comarch Loyalty uses AI inside the loyalty platform to predict, personalize, protect, and measure. Customer Lifetime Value (CLV), churn prediction, Next Best Offer (NBO), Product Recommendations, and behavioral modeling are available today. Fraud detection flags and scores suspicious activity for human review. MAIA, the AI assistant, helps teams draft rewards and segments, and its availability depends on module, deployment, and configuration. AI prepares the work, and your team decides.

A single-market program with standard integrations moves quickly. A multi-market program with legacy migration, partner networks, and deep POS, CRM, and payment integrations takes longer. Most of our clients run programs like that, so we roll out market by market and get your first market live sooner. During discovery, we give you a real timeline based on your setup, not a generic estimate.

Yes. GDPR compliance is built into the platform, covering how customer data is collected, stored, and used across every program you run. It's one of the reasons banks and other regulated industries trust us with their data.

No, you can start with exactly what you need. Comarch Loyalty is built from connected modules like loyalty management, marketing automation, data analytics, and digital touchpoints, so you can launch one and add the rest as you grow.

Yes, this is one of the most common reasons brands come to us. We start with a full audit of your existing program, migrate your data and rules, and run everything through dry-run testing before your official cutover, so nothing breaks on launch day.

We work across five core sectors: retail, telecommunications, airlines and transport, financial services, and fuel retail — but we're not limited to them. Loyalty rules vary by industry, and if you're running a program at enterprise scale, we can build for it, whatever sector you're in. Customers include BP, ExxonMobil, ENOC, Heathrow, JetBlue, Azul, Deutsche Bahn, Nedbank, XL Axiata and Auchan.