Pole prices trigger instant lane-switching. Without loyalty, a competitor's two-cent drop steals your traffic.
Fuel margins stay thin while convenience stores hold the profit, yet legacy schemes still over-reward liters over baskets.
25-minute EV charging and 3-minute fuel fills demand completely different dwell-time engagement in one app.
Fleet drivers on corporate cards stay untargeted, leaving high-frequency B2B2C convenience spend untapped.
Complex pump, POS, and payment stack integrations turn simple margin promos into multi-month IT bottlenecks.
Attended and unattended sites invite card sharing and velocity abuse, draining reward budgets straight from P&L.
Discounting gets you a sale today. Loyalty gets you a driver who keeps coming back.
Give drivers something to chase every time they pull up to the pump. Personalized missions that unlock a free car wash after their third fill-up this month, spin-to-win wheels that spin while the tank fills, streak trackers for the weekly coffee run, and scratch-cards for C-store add-ons that build the basket before they're even back in the car.
Ditch flat cents-off discounts. Establish status tiers (e.g., Bronze, Silver, Gold) that reward driver frequency and basket size with non-cash privileges, such as free car washes, priority charging lanes, and exclusive partner perks.
Expand your forecourt currency into everyday life. Connect QSRs, car washes, grocery stores, and local mobility providers into a single earn-and-burn ecosystem, turning your station into an indispensable lifestyle hub.
Put a frictionless mobile commerce engine directly in your driver's hand. Integrate Pay-at-the-Pump, Click & Collect for coffee and food-to-go, digital receipts, and real-time station locators directly into a single branded app.
Replace broadcast discounting with machine precision. Our built-in AI models analyze driver transaction histories to trigger "Next Best Offers" timed to commute hours, raising C-store attach rates at a significantly lower cost per incremental visit.
building loyalty engines for energy retailers of every size.
start small and add regions and currencies as you grow, on the same platform the global majors use.
real-time anomaly detection that safeguards promotional budgets across attended and unattended stations.
out-of-the-box connectors for leading pump controllers, POS systems, payment gateways, and fuel card platforms.
This is what changes on your P&L once loyalty stops being a discount and starts being a system.
High-value rewards attract card sharing and velocity abuse across unattended pumps. Our AI-powered fraud prevention engine uses deep autoencoders and clustering models to catch the pattern in real time before it drains your budget.
A 25-minute EV charge is dead time unless you use it. Geofencing and AI recognize the moment a driver plugs in and push a food-to-go or café offer straight to their phone. That parking spot just became convenience store revenue.
Fleet managers care about contracted volume. Drivers choose where they actually stop. Our hierarchical account engine lets the corporate account earn on bulk fuel while the driver earns personal rewards on their own C-store purchases, so drivers have their own reason to pick your station every time.
Fuel margins are razor-thin. The real profit sits in coffee, food-to-go, and the C-store aisle. Our AI tracks the pattern and fires the next offer at the right moment: a free coffee on a driver's third fill-up this month, then a breakfast combo pushed to their phone during the Tuesday commute. That's the difference between a driver who fills and flies and one who budgets your station into their morning.
A company-owned site and a dealer-run site down the road don't operate the same way but your loyalty program still needs to feel like one brand to the driver.
Site-level configuration rules let a dealer fund and launch their own local promo through a self-serve portal, while headquarters keeps the data, the settlement, and the brand standards centralized.
We have built a truly trustful relationship with Comarch and I am pleased to see all local BP branches satisfied with this relationship. The work we have done together has fully satisfied our expectations and by this I mean on a global and local level. Comarch’s specialists have huge experience and are always full of innovative ideas on how to make the program even better and more attractive.
Olivier Martinet
Marketing Director at BP Europe
17,200
service stations across 70+ countries
Wherever You Are on Your Loyalty Journey
Building your first program or replacing a vendor who's outgrown you, the path looks different. The platform doesn't have to.
Comarch Loyalty is built secure and built to scale, not as an afterthought. Forrester and Gartner already recognize us among the best loyalty platforms in the world, and we intend to keep on earning it.
Price wars don't pause while you evaluate vendors. Every fill-up a competitor turns into a habit this quarter is one your forecourt doesn't get back.
Let's talk about what the next 90 days could actually look like.
