Published Oct 09, 20261 minute readingLatest

Paula Chellew on Hyper-Personalization & AI | Loyalty Personality Quiz

Hyper-personalization or rock-solid reliability: which one actually keeps a loyalty program alive? Paula Chellew, IT Solution Manager at Copa Airlines, spends her days keeping an airline's systems running, so she has a view.

In this episode of the Loyalty Personality Quiz, we put her loyalty philosophy to the test. Her reaction to AI personal shoppers? Candid. Her pick for the ultimate status symbol for travelers today? Just as direct.

Then came the question every loyalty team runs into sooner or later. A member goes quiet for three months. Do you send a quick promo discount, or dig into the data first? Her answer is worth hearing, and so is why she believes a loyalty engine that's "steady and reliable" wins every single time.

So what's Paula’s official loyalty personality type? Watch the full interview to find out, and see how your own approach compares.

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